Obaid Ur Rehman Butt

Case Study 13 Brand Management

Brand
Management
Platform

Brand Assets & Workflow

A centralized .NET platform for three brand websites, asset organization, reviews, approvals, content workflows, and technical SEO.

ASP.NET Core MVCSQL ServerCMSSEO
Content management screen, asset folder, database and security shield illustration

Business Problem

Brand data and reviews were scattered across legacy products, with inconsistent content ownership, manual changes, and limited visibility into approvals and usage.

  • Fragmented brand assets
  • Legacy PHP applications
  • Manual website updates
  • Weak workflow governance

System Scope

  • Centralized brand and website content
  • Campaign and review management
  • Role-based approval workflows
  • Search, metadata, sitemap, and SEO controls
  • Three client-facing brand websites

My Contribution

  • Migrated PHP products into maintainable ASP.NET Core solutions
  • Modeled content, review, and brand relationships
  • Built CMS services, APIs, and administration screens
  • Added metadata and technical SEO workflows

Architecture

Clear separation of concerns keeps content operations secure, scalable, and easy to maintain.

UI LayerRazor, AJAX, JSON
ApplicationControllers and services
Data AccessRepositories and EF Core
DatabaseSQL Server
Brand SitesThree public websites

Security

  • Role and permission boundaries
  • Secure authentication and authorization
  • Audit trails for content approvals
  • Validated upload and content handling
Lock

Challenges

  • Flexible metadata for diverse content types
  • Granular permission and approval transitions
  • Reliable file uploads and versioning
  • Fast, context-aware admin screens
Mountain

Result

  • Centralized assets and content
  • Clear approval boundaries
  • Searchable brand data
  • Maintainable .NET codebase
Growth

Built with a
proven stack.

ASP.NET Core
SQL Server
jQuery
Bootstrap
Entity Framework